Raise your content game. Every Tuesday.
Actionable content marketing insights for content professionals who want to accelerate the return on their digital marketing.
Meet the content mavericks who get it right, get it wrong and then get back in the game.
Hosted by Creative Kin CEO Jason Caffrey.
The Content Mavericks Club
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Latest Episodes
High Gain Habits for Independent Podcasters
Jason Caffrey listens to lots of podcasts. But he is often too busy to really capture the key takeaways. To solve that problem for his own listeners, Jason shares six hugely valuable learning points from Content Mavericks Club guests, over two episodes of his popular marketing show.
Building Your Personal Brand
Liz Mosley is a graphic designer with over 15 years experience and now specialises in creating creative branding, animated GIFS and websites for small business owners.
She hosts the Building Your Brand podcast which with the help of her guests and solo episodes helps small businesses owners feel more confident about all aspects of branding and marketing.
Her goal for her clients and students is for them to come away with branding that they love that helps them to feel so proud and confident promoting their businesses and sharing what they do with the world.
Podcasting For Lead Generation
Amardeep Parmar is Co-Founder and podcast host at The BAE HQ, which connects entrepreneurs with Angel Investors. His podcast sits at the heart of a content ecosystem that attracts Both hungry founders and successful investors, as well as showcasing services to commercial clients.
Building A Podcast Community
Matthew Butler built a podcast about drug and alcohol addiction into a 500 downloads-per-episode show that brought a major event to his home city of Hull.
He leveraged celebrities and influencers like Liberty X singer Michelle Heaton and BBC Radio London presenter Claira Hermet to help get his podcast in front of a bigger audience.
SEO For Podcasters
Which SEO tactics should podcasters keep in their toolbox?
Sarah McDowell is SEO Manager at hosting service Captivate, and co-host of The SEO Mindset.
Her podcast has grown to 800+ monthly downloads, and she has just secured her third show sponsor.
Podcasting for Non-Profit
As CEO of Greenwich Dance, Melanie Precious hosted five seasons of the dance podcast Talking Moves. Like many podcasts, the show launched in 2020 when the UK was in its Autumn Covid lockdown.
But Talking Moves was never conceived as a response to the pandemic. Instead, the digital pivot that so many organisations made at that time opened a pathway for Greenwich Dance to launch Talking Moves.
Make Every Episode Count
Discover the five habits that drive growth, support monetisation and lead to industry awards for the UK's most successful independent podcasts.
Download your free guide now.
About The Content Mavericks Club
Just because you want to do your content your way, doesn’t mean you don’t want to know how other content professionals do theirs.
Because that's the best way to learn and grow as a content professional.
Bottom line, you want to be better at content tomorrow than you are today.
And that's what The Content Mavericks Club is about - what works, what doesn't work, and why, from the mouths of the people who've done it.
Each episode is a deep-dive with an experienced content professional into what they do, how they do it, what they put in and what they get out.
So if you want to up your content game, and learn from other content pros who really have been there, done that - then join Creative Kin CEO Jason Caffrey, every Tuesday, for the Content Mavericks Club.
Support The Show
Every contribution helps deliver value-packed episodes for our community
Jason Caffrey is CEO of podcast production and marketing company Creative Kin.
His spouse describes him as ‘the idiot who runs this place’, but in fact he is a super-talented audio and video creator.
Before he founded Creative Kin he was a broadcast journalist at BBC World Service for almost two decades.
A good yarn gets him out of his seat every time, and few things make him happier than a good story well told.
He is also addicted to analytics. Web, podcast, social. Just give him the data. Now please.
Jason likes to make people laugh too, which is why he chose that shirt for a photo shoot.