A Premium Podcast Produced For YouTube
Video Podcast & Live Stream
Podcast Production
As-Live Production
Video Podcast
Motion Graphics
Lives In Song
A Premium Podcast Produced For YouTube
Award-winning record label Opera Rara partnered with Creative Kin to broaden their audience and deepen engagement through a dynamic livestream and video podcast series.
Client
Opera Rara
Released
Timeframe
24 months continuing
Project Type
Video Podcast & Live Stream
Technology
Blackmagic Pocket Cinema Camera 6k Blackmaguc ATEM Mini Pro ISO Sigma Art 18-35mm Sigma Art 50mm Amaran 200d Aputure DaVinci Resolve Shure SM7B Rodecaster Pro II
Lives In Song
Overview
By leveraging Creative Kin's expertise and experience, Opera Rara commissioned Lives In Song to elevate their existing livestream content and expand into podcasting. With a third season now commissioned, Lives In Song has developed into a fully fledged YouTube strand featuring top flight Opera talent including soprano Ermonela Jaho and conductor-pianist Carlo Rizzi.
Having developed a strong YouTube audience, Opera Rara wanted to enhance the user experience on their channel, and repurpose their content as audio podcasts to reach new demographics. Creative Kin's comprehensive suite of services was perfectly positioned to meet these objectives.
Lives In Song
The Challenge
Opera Rara had previously experimented with livestreams, often conducted via laptops, but faced challenges with variable video quality and inconsistent audio. While the content itself resonated with their audience, the overall presentation fell short of Opera Rara's high brand standards. This inconsistency detracted from the viewing experience and diluted the impact of their valuable content.
Creative Kin addressed this by bringing the production into its state-of-the-art studio, deploying cine-grade cameras, professional lighting, and expert production staff. This instantly upgraded the production values, creating a polished and professional viewing experience that aligned with Opera Rara's established brand identity.
Lives In Song
The Solution
Lives In Song, produced by Creative Kin, successfully expanded Opera Rara’s content offering, reaching new audiences through the addition of podcasts to its portfolio. The project positively contributed to the growth of Opera Rara’s YouTube channel, enhancing their online presence. The increased visibility on YouTube and podcast platforms has broadened Opera Rara's reach and introduced their work to a wider audience. Ultimately, this collaboration empowered Opera Rara to inspire audiences to support their work, both philanthropically and through physical and digital music purchases, while gathering valuable audience data to inform future content decisions.
Blackmagic Pocket Cinema Camera 6k Blackmaguc ATEM Mini Pro ISO Sigma Art 18-35mm Sigma Art 50mm Amaran 200d Aputure DaVinci Resolve Shure SM7B Rodecaster Pro II
Creative Kin's comprehensive approach and commitment to excellence enabled Opera Rara to achieve its objectives and solidify its position as a leading force in classical music. This project also highlights Creative Kin's ability to leverage livestreaming to launch and repurpose content for different audiences.
Lives In Song
Lives In Song
Performance Results
Episodes
The definitive Sondheim tribute
IP Mobilised
Pages of correspondence unsiloed
Audience Impact
Downloads 24 hours after launch
Lives In Song
Final thoughts
Lives In Song
Credits
Jason Caffrey
Creative Kin
Phoebe Murdoch
Robin Bharaj
Editor
Production Partner
Audio Mixing
VIdeographer
Previous Project
A Premium Podcast Produced For YouTube
Video Podcast & Live Stream
Podcast Production
As-Live Production
Video Podcast
Motion Graphics
Lives In Song
A Premium Podcast Produced For YouTube
Award-winning record label Opera Rara partnered with Creative Kin to broaden their audience and deepen engagement through a dynamic livestream and video podcast series.
Client
Opera Rara
Released
Timeframe
24 months continuing
Project Type
Video Podcast & Live Stream
Technology
Blackmagic Pocket Cinema Camera 6k Blackmaguc ATEM Mini Pro ISO Sigma Art 18-35mm Sigma Art 50mm Amaran 200d Aputure DaVinci Resolve Shure SM7B Rodecaster Pro II
Lives In Song
Overview
By leveraging Creative Kin's expertise and experience, Opera Rara commissioned Lives In Song to elevate their existing livestream content and expand into podcasting. With a third season now commissioned, Lives In Song has developed into a fully fledged YouTube strand featuring top flight Opera talent including soprano Ermonela Jaho and conductor-pianist Carlo Rizzi.
Having developed a strong YouTube audience, Opera Rara wanted to enhance the user experience on their channel, and repurpose their content as audio podcasts to reach new demographics. Creative Kin's comprehensive suite of services was perfectly positioned to meet these objectives.
Lives In Song
The Challenge
Opera Rara had previously experimented with livestreams, often conducted via laptops, but faced challenges with variable video quality and inconsistent audio. While the content itself resonated with their audience, the overall presentation fell short of Opera Rara's high brand standards. This inconsistency detracted from the viewing experience and diluted the impact of their valuable content.
Creative Kin addressed this by bringing the production into its state-of-the-art studio, deploying cine-grade cameras, professional lighting, and expert production staff. This instantly upgraded the production values, creating a polished and professional viewing experience that aligned with Opera Rara's established brand identity.
Lives In Song
The Solution
Lives In Song, produced by Creative Kin, successfully expanded Opera Rara’s content offering, reaching new audiences through the addition of podcasts to its portfolio. The project positively contributed to the growth of Opera Rara’s YouTube channel, enhancing their online presence. The increased visibility on YouTube and podcast platforms has broadened Opera Rara's reach and introduced their work to a wider audience. Ultimately, this collaboration empowered Opera Rara to inspire audiences to support their work, both philanthropically and through physical and digital music purchases, while gathering valuable audience data to inform future content decisions.
Blackmagic Pocket Cinema Camera 6k Blackmaguc ATEM Mini Pro ISO Sigma Art 18-35mm Sigma Art 50mm Amaran 200d Aputure DaVinci Resolve Shure SM7B Rodecaster Pro II
Creative Kin's comprehensive approach and commitment to excellence enabled Opera Rara to achieve its objectives and solidify its position as a leading force in classical music. This project also highlights Creative Kin's ability to leverage livestreaming to launch and repurpose content for different audiences.
Lives In Song
Lives In Song
Performance Results
Episodes
The definitive Sondheim tribute
IP Mobilised
Pages of correspondence unsiloed
Audience Impact
Downloads 24 hours after launch
Lives In Song
Final thoughts
Lives In Song
Jason Caffrey
Creative Kin
Phoebe Murdoch
Robin Bharaj
Editor
Production Partner
Audio Mixing
VIdeographer
Previous Project
A Premium Podcast Produced For YouTube
Video Podcast & Live Stream
Podcast Production
As-Live Production
Video Podcast
Motion Graphics
Lives In Song
A Premium Podcast Produced For YouTube
Award-winning record label Opera Rara partnered with Creative Kin to broaden their audience and deepen engagement through a dynamic livestream and video podcast series.
Client
Opera Rara
Released
Timeframe
24 months continuing
Project Type
Video Podcast & Live Stream
Technology
Blackmagic Pocket Cinema Camera 6k Blackmaguc ATEM Mini Pro ISO Sigma Art 18-35mm Sigma Art 50mm Amaran 200d Aputure DaVinci Resolve Shure SM7B Rodecaster Pro II
Lives In Song
Overview
By leveraging Creative Kin's expertise and experience, Opera Rara commissioned Lives In Song to elevate their existing livestream content and expand into podcasting. With a third season now commissioned, Lives In Song has developed into a fully fledged YouTube strand featuring top flight Opera talent including soprano Ermonela Jaho and conductor-pianist Carlo Rizzi.
Having developed a strong YouTube audience, Opera Rara wanted to enhance the user experience on their channel, and repurpose their content as audio podcasts to reach new demographics. Creative Kin's comprehensive suite of services was perfectly positioned to meet these objectives.
Lives In Song
The Challenge
Opera Rara had previously experimented with livestreams, often conducted via laptops, but faced challenges with variable video quality and inconsistent audio. While the content itself resonated with their audience, the overall presentation fell short of Opera Rara's high brand standards. This inconsistency detracted from the viewing experience and diluted the impact of their valuable content.
Creative Kin addressed this by bringing the production into its state-of-the-art studio, deploying cine-grade cameras, professional lighting, and expert production staff. This instantly upgraded the production values, creating a polished and professional viewing experience that aligned with Opera Rara's established brand identity.
Lives In Song
The Solution
Lives In Song, produced by Creative Kin, successfully expanded Opera Rara’s content offering, reaching new audiences through the addition of podcasts to its portfolio. The project positively contributed to the growth of Opera Rara’s YouTube channel, enhancing their online presence. The increased visibility on YouTube and podcast platforms has broadened Opera Rara's reach and introduced their work to a wider audience. Ultimately, this collaboration empowered Opera Rara to inspire audiences to support their work, both philanthropically and through physical and digital music purchases, while gathering valuable audience data to inform future content decisions.
Blackmagic Pocket Cinema Camera 6k Blackmaguc ATEM Mini Pro ISO Sigma Art 18-35mm Sigma Art 50mm Amaran 200d Aputure DaVinci Resolve Shure SM7B Rodecaster Pro II
Creative Kin's comprehensive approach and commitment to excellence enabled Opera Rara to achieve its objectives and solidify its position as a leading force in classical music. This project also highlights Creative Kin's ability to leverage livestreaming to launch and repurpose content for different audiences.
Lives In Song
Lives In Song
Performance Results
Episodes
The definitive Sondheim tribute
IP Mobilised
Pages of correspondence unsiloed
Audience Impact
Downloads 24 hours after launch
Lives In Song
Final thoughts
Lives In Song
Jason Caffrey
Creative Kin
Phoebe Murdoch
Robin Bharaj
Editor
Production Partner
Audio Mixing
VIdeographer
Previous Project
AI-era brand authority
Start building yours now
Start your project now by booking a one-on-one consultation with a Creative Kin expert.
AI-era brand authority
Start building yours now
Start your project now by booking a one-on-one consultation with a Creative Kin expert.
AI-era brand authority
Start building yours now
Start your project now by booking a one-on-one consultation with a Creative Kin expert.